: Is it legal to mention some affiliate companies as our sponsors in website? I have registered a few affiliate marketing companies to make some addtional money. There are 125*125 banners are displayed
I have registered a few affiliate marketing companies to make some addtional money.
There are 125*125 banners are displayed in right side of the website for them. Let assume that they Bluehost, Hostgator, Semrush.
If I displayed there names with link or 125*125 image with link under "Our Sponsors" tag, is it legal?
Or it depends on the company?
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It usually depends on the country and the company's requirement/agreement for disclosing the relationship.
For example in the US, the FTC requires clear and conspicuous disclosures for affiliate links. You can read about these in the following guides from the FTC:
Dot Com Disclosures 2013 guide:
www.ftc.gov/news-events/press-releases/2013/03/ftc-staff-revises-online-advertising-disclosure-guidelines What People Are Asking 2015 guide:
www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
Example of disclaimer page:
Example of disclosure when posting on social media:
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