: Benefits of using DoubleClick when having adverts sold by an agency anyways All my display ads are sold through an agency (direct sales and AdX). I'm getting a high CPM and everything is fine.

@BetL925

Posted in: #Advertising #GoogleDfp #Tracking

All my display ads are sold through an agency (direct sales and AdX). I'm getting a high CPM and everything is fine. However, I only get a report at the end of the month with all the figures. So I though of setting up a DoubleClick for Publishers account myself and track at least the views and CTR myself, by just dropping in the agencies Adition adverts code into my DoubleClick account.

Would that work with DoubleClick? Would just dropping in the Adition code work or is there a better way to connect them (and maybe even exchange some information like CPM)?

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