: Google Structured Data: should I use the Review type or LocalBusiness type? I have a website where I review a few local businesses. I have one page per business, where I present the business
I have a website where I review a few local businesses. I have one page per business, where I present the business and explain my review.
My goal is to have rating stars shown in Google search results (based on my review).
Given that:
should my root type be a Review?
or should it be a LocalBusiness?
LocalBusiness seems to make sense because I have a lot of information about the business (prices, geoloc, etc.), but since it's not my business it might not be appropriate. Also there is this message in google's documentation:
We are currently piloting this feature with a small set of initial providers. We hope to open up the feature to more providers soon. Register your interest in our form.
So it seems stars will actually not work unless I register to some beta (my website is really small and in french, nothing that Google will really care about).
If Review works to show stars then that's enough for me. But if I use Review, can the itemReviewed be a Thing? If it's a LocalBusiness it seems I need to provide a lot of information that's not useful for the review. Google says:
You can supply ratings for the following content types:
Local businesses
Movies
Books
Music
Products
And also:
So reviewing a Thing might not be a good choice, but at the same time reviewing a LocalBusiness might not be good too:
(the last point does not fit with my website where I'm the one writing the reviews)
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For both of Google’s review features, critic reviews and review snippets, the documentation is the same regarding how the review(s) and the reviewed item should be linked:
Refer clearly to a specific product or service. Do this by nesting the review or ratings within the markup of another schema.org type—such as schema.org/Book or schema.org/LocalBusiness —or by using that schema.org typed element as a value for the itemReviewed property.
These would be the two mentioned ways for LocalBusiness and Review:
<div typeof="schema:LocalBusiness">
<article property="schema:review" typeof="schema:Review">
</article>
</div>
<article typeof="schema:Review">
<div property="schema:itemReviewed" typeof="schema:LocalBusiness">
</div>
</article>
You can nest a Review as part of the Local Business. You would need to wrap the review data in a Review schema inside the Local Business schema data.
Like the comment said, Google may not show the star rating.
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