: How to track CTR (click-through rate) with Google Analytics? I implemented Google Analytics with Google Tag Manager. Let's say that I have a landing page, on which there is a call-to-action link/button.

@Eichhorn148

Reading through your post and titico's answer, what you need to do to derive the Click Through Rate of your Landing Page is divide the no. of unique events that happened by the no. of unique visits.

I believe Google Analytics has Custom Metrics (not Dimensions) which you can define as this number and track.

Here the basic assumption is that you want to track the efficacy of your landing page copy and multiple impressions of the same copy wont impact the CTR. However, if you feel that each time the same user is arriving on the same landing page, you need to check the CTR, then your Custom Metric would be defined by total events divided by total visits to the landing page.

There is one more method of tracking this, using Custom Segments!

In Custom Segments you can define the order in which things happened in a particular session. So in this case, it would be - All the sessions where the user arrived on your landing page, and then the event occurred.

Hope this helps!

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@Bryan171

You should be looking at “Google Analytics event tracking with Google Tag Manager”, there are plenty of tutorials online. However, Follow these detailed instructions on how to do that.

Event tracking means that whenever an user clicks on a link that will generate an link/button click event and if you have set it up correctly each click will be counted.

You don’t need to set up Search Console or Google webmaster tools to do that. Basically, create the tag and configure it.

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