: Why are there 50% fewer pageviews and 130% bounce rate increase when upgrading to Google Analytics Universal? My old ga.js code is: var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXXX-1']);

@Kimberly868

Posted in: #GoogleAnalytics #UniversalAnalytics #Upgrade

My old ga.js code is:

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXX-1']);
_gaq.push(['_setDomainName', 'example.com']);
_gaq.push(['_trackPageview']);

(function(){
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();


after I upgrade to new analytics.js code like this:

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXXXX-1', 'auto');
ga('send', 'pageview');


I notice that my pageview is decreasing about 30% ~ 50%,
and bounce rate is increasing about 130%

the obvious difference syntax between old and new is:

_gaq.push(['_setDomainName', 'example.com']);


As far as I know, actually there is no sub domain site,
I guess maybe the old analytics data is incorrect,
and the new analytics data is correct.

Is there anyone can explain why the analytics data change so big
or what am I doing wrong?

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