: When building links for SEO should you link to the http or https version of your site? My website redirects all versions (http, www etc.) to an https/non www version, as most websites do.

My website redirects all versions (http, www etc.) to an https/non www version, as most websites do.

When I am building links for SEO should I aim to get links to the https version of the website, or does it not matter?

My understanding is a 301 will only pass ~95% of link equity.

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@Nimeshi995

John Mueller Post

Do I lose "link juice" from the redirects?
No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost

So Simon's comment is really true and I agree with Stephen's comment as well.

By adding HTTP link on other blog comments, you're just making extra load on your server, because there is 301 redirection in middle, which server handle it automatically (whenever Googlebot crawl your HTTP backlink), and it require some CPU resources.

You can see example of webmasters.stackexchange.com in this website. It will add extra 154 bytes on every new request.

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: When building links for SEO should you link to the http or https version of your site? My website redirects all versions (http, www etc.) to an https/non www version, as most websites do.

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