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Courtney195

: What if set ratingValue always 5 in AggregateRating? I have 2 questions and wondered why nobody raised the issue of this. What if I set aggregateRating by schema.org as I wish and always get

@Courtney195

Posted in: #GoogleSearch #RichSnippets #SchemaOrg #Seo

I have 2 questions and wondered why nobody raised the issue of this.


What if I set aggregateRating by schema.org as I wish and always get 5 stars in Google search results ?


Moreover, I can easily write script that increment rating votes each day to trust by Google when robot crawls and send fake ajax queries for rating vote.

<meta itemprop="worstRating" content="1">
<meta itemprop="bestRating" content="5">
<meta itemprop="ratingValue" content="5">
<meta itemprop="ratingCount" content="807">

Articles rating is 5 based on 807 votes



Also I noticed there are websites that use aggregateRating, but Goole does not show starts in search results. Why it can be and how can I manage this?

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@Carla537

For your 1st question:

You can fake your rating, but Google consider this as Spammy Structured Data. It can penalize you and send you message in your Google Search Console. Penalty could be sitewide or for partial pages.

Once you receive this penalty, it means, your markup is gone from that page (or sitewide). You could still see your markup in Google's Structured Data Testing Tool, but it won't appear on SERP. You need to modify your page (or site) and apply for reconsideration request.

One should keep in mind these Structured Data Guidelines

Point to note: Even though you receive such penalty, your ranking won't get affected as ranking and markup are two totally different things.

For your 2nd question:
It is totally dependent on Google to show your markup.
However you can check following


Check your page in Google Structured Data Testing Tool
Check your webmaster and see if Google finds the Structured Data Markup. To check this: Login in your search console -> Click Search Appearance -> Click Structured Data. If Google is able to find structured data, then it is likely to show up your markup on SERP.


More information: Read Build, Test, and Release Your Structured Data

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