: How to structure GA Enhanced Analytics to capture data about an event ticket sales website? I want to integrate GA Enhanced Analytics (GEA) to GO2CINEMA. GO2CINEMA lists movie showtimes and allows

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I want to integrate GA Enhanced Analytics (GEA) to GO2CINEMA.

GO2CINEMA lists movie showtimes and allows to purchase cinema tickets. I am using GO2CINEMA as an example, however the same problem applies to any event ticketing site.

The problem I am facing is that GEA product data fields do not translate well to ephemeral/ time- and geospecific products:

id text Yes* The product ID or SKU (e.g. P67890). *Either this field or name must be set.
name text Yes* The name of the product (e.g. Android T-Shirt). *Either this field or id must be set.
brand text No The brand associated with the product (e.g. Google).
category text No The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
variant text No The variant of the product (e.g. Black).
price currency No The price of a product (e.g. 29.20).
quantity integer No The quantity of a product (e.g. 2).
coupon text No The coupon code associated with a product (e.g. SUMMER_SALE13).
position integer No The product's position in a list or collection (e.g. 2).

"product" ID has little relevance when the product (specific event ticket) is not going to exist more than couple of days.

In the context of GO2CINEMA, a event has the following key information associated with it:

ID
datetime
movie information
cinema and venue information
screening attributes [3D, IMAX, etc]
price

Also, important metrics are:

Relative time until the event (e.g. event starts in 30 minutes)
Relative distance to the venue (e.g. venue is 500 meters away)

I was thinking of using:

"category" to capture week/ day time, e.g. "{Sunday, Monday, ..}/{Morning, Afternoon, Evening}/{Starting in less than 1 hour, Starting in less than 3 hours, ...}"
"brand" to capture the cinema/ venue, e.g. "Odeon/Leicester Square" (though it looks like "/" does not achieve the same result as category)

However, this still leaves out the relative distance, price and movie.

How does one incorporate all of this information in a meaningful way?