: Is there any email marketing service which send emails to gmail primary tab? I am using Mailchimp as my email marketing service. But almost all emails delivered to "promotion tab". Is there

@Harper822

I've experimented with both marketing and transactional mail and like mentioned below content and headers play a reasonable part in it. Obviously keeping compliant is important so you have restrictions of your own and your mail providers.

Have a read of the quotes below and the article source at the bottom, maybe you can get a happy medium:


Achieving Delivery to the Primary Inbox

So how can you help ensure that your email makes it to a recipient’s
primary inbox? While there’s no secret sauce, I did play around a bit
and found some helpful insights.

When I first tested SendGrid’s transactional messages, they were all
going to the Promotions folder. So, I tested a number of different
configurations on my account and also moved my account to different IP
groups. What did I find?


Open and click tracking: Open and click tracking didn’t affect which tab the message was delivered to, and neither did the IP.
Subscription tracking: I was able to get delivery to the Primary tab from SendGrid by disabling the Subscription tracking.
(Subscription tracking is implemented through SendGrid’s Subscription
Tracking App which automatically inserts an unsubscribe link and an
X-List-Unsubscribe header.) I manually added an unsubscribe link to
the message and delivery to the Primary tab was maintained.
Content: To test content, I took some content from a marketing message I received and sent it through SendGrid without a
list-unsubscribe header; this resulted in the message being delivered
to the Promotions tab. Because of this, I believe that both the
list-unsubscribe header added by subscription tracking and content are
used by Gmail to determine which tab to deliver the message to. The
message also had a tracking image used by a third party email
marketing service, meaning that domains could also be used, however
after several tests I wasn’t clear if domains were used to determine
tab placement.


But not to fear, recipients can still be in control of their inbox by
overriding Gmail’s default settings.


Key Takeaways



Content plays a part: test your messages prior to using new content
Your headers matter: the unsubscribe header affects which tab your message is delivered to
Ask for recipient involvement: You can send out a re-confirmation email asking recipients to add you to their Primary tab to help ensure
delivery
Web and mobile are affected: Be sure to optimize and test your emails for both users
The inbox is still adapting: Some messages may be misclassified in Gmail’s new inbox. Google’s system learns and adapts as users
reclassify their mail, so Google’s classification accuracy will
improve over time.



Because Gmail learns (from customer use) which emails recipients do or don’t want and adjusts accordingly, this places even more importance on sending wanted and valuable email. We will continue to monitor these email stats and let you know what new information we find. But in the meantime, check out our additional best practices posts that will help you ensure that you’re sending quality email.

Source : sendgrid.com/blog/the-new-gmail-tab-layout-oh-yeah-or-uh-oh/
sendgrid.com/docs/Classroom/Build/Choose_Content/gmail_promotions_tab.html
Note, I use Sendgrid as a transactional and marketing platform, hence giving their take on it.

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