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Jennifer507

: How to preserve SEO value when building a completely new website? We have our existing website and from time to time we get leads from it, people say they reached us from Google. Now, we

@Jennifer507

Posted in: #Seo

We have our existing website and from time to time we get leads from it, people say they reached us from Google.

Now, we are building a new website with a different wordpress template and we also
refreshed the content.

How can we check if we lose something on the way?
What actions do we need to take or tools we need to use in order to make sure we don't lose value?

Thank you

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@Jennifer507

If you are changing your template and content at the same time, I will imagine that a slight drop will happen.

There are free and paid for ways to track this. Essentially you will want to use a keyword position tool.


Moz
AHref
SEM Rush


It would also be worthwhile checking your conversion rates for leads with a web analytics tool such as Google Analytics.

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