: Why did organic search traffic increase at the same time paid campaigns were stopped? Organic increased up from 20,000 to 25,000 at the same time paid search were stopped. I think there should
Organic increased up from 20,000 to 25,000 at the same time paid search were stopped. I think there should be no dependency between organic and paid search, but could there be any meaninful dependency between these? e.g. Bad keyword set?
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That's not really that surprising, and suggests that you have some decent organic rankings.
Imagine users are searching for a product you sell, and they see your ad listing before your organic listing; that's what they'll click first. If there's no ad shown, but your organic listing is the first relevant link, then many users will still click that.
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