: How do improve the bounce rate of software download pages where visitors just download and leave? i have an e-commerce site for security cameras. i have articles and software for download too.

@Berumen354

It's obvious that this page is very important for users, but if users don't register another page view on your site, it doesn't matter what they do on this page - it will result in a bounce, as you are experiencing.


Set-up conversion tracking within Google Analytics. Your conversion action or goal within google analytics could be a "download" see image below:




You can record the download as a virtual pageview or as an event in Analytics, then set that virtual pageview/event as your goal.

Here's a nice little article on the difference between the two and how to implement each from Search Engine Land.

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