: Will choosing a cheap AWS region rather than a region close to our users impact SEO? We are an India based media organization with several websites hosted on physical servers in India. Majority

@Smith883

If you can have a faster local server that's better but think in this way if your website will load reasonably faster from US server also then you don't need to worry.

The point is if you can keep your website load time faster then server location becomes secondary.

You may have the best server and located locally but if your website (HTML, CSS, JS, Images etc) is not optimised properly then you may not get the best outcome.

Example:
Google traffic is very high to Wikipedia from across the globe, location is secondary here.


Just ensure your website loasts faster.
Also, don't forget to check your website in Google speed test. developers.google.com/speed/pagespeed/insights/

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@Odierno851

If you've set target as India in your search console account, then you're good to go. I know matt cutts said it will affect, but he said in 2009, which is not same as today. Google slightly lower the value if they have something better to measure. And search console data is perfect for that.

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