: How will using the Wordpress API affect SEO ranking for company blog? We are currently discussing various options for implementing a blog engine or Content Managing System. We have a Ruby on

@Berryessa370

If I understand your situation correctly, you are considering setting up a blog site created by wordpress (on another server) and then pulling the content back to your website via an API. And, you want to know if this is going to affect your rankings in the search engines for that content?

If that is the case, I think the answer is going to depend on where/how the "wordpress site" is setup, and whether or not it is going to be stored somewhere that the public can view it and search engines can crawl it.

The issue you're facing is not where the content is stored physically, it is whether or not the search engines will view it as duplicate content. In which case, if it is view-able in more than one place, it will most likely be detrimental to your SEO efforts and greatly reduce organic search visits to your main page.

Also, over time, backlinks will inevitably be split if the content is duplicated in multiple locations. That's not ideal either.

So, it sounds like your choices are:


Use a wordpress site but make absolutely sure the content is not
publicly accessible on the second site.
Or, find another solution for creating your blog posts that doesn't
involve public content on another domain.

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@Pope3001725

It sounds like your company site is built on WordPress, is that correct? In itself it is a content management system. You can investigate the WordPress communities for code to help automate your publishing. Blog entries will be stored in your WordPress database (wherever your company site is hosted), along with your other content, images, etc. You can also investigate plugins for document management, SEO and the like.

As for your SEO question: your content needs to be optimized for SEO with appropriate keywords, titles and meta-descriptions. In my opinion, that is more important than if it is on a subdomain or not. I've used the Yoast SEO plugin on WordPress and it is great for helping you tune your content for SEO -- right down to featured images and checking the length and reading level of your posts.

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