: How would I list my online freelance services as an "online business" and not "LocalBusiness" in rich snippets? I currently use LocalBusiness as Schema.org type and I feel it's decreasing my

@Speyer207

Schema does not directly improve or punish local rankings, in fact it plays little to absolutely no role in ranking a site locally, nationally or internationally.

Google My Business AKA Google Local, ranks sites by Proximity of Address to the Point of Search, not by STATE. So if your want to rank better in your home down or reach more towns within a district then you need to improve your local rankings by providing Google good reasons why they should increase your (reach) rankings, this DOES NOT consist of adding schema to your website.

To improve your rankings locally then you need to understanding Google's complex algorithm, only then can you start to do things that will actually help your business moving forward. Google's algorithm includes but not limited to:


SOURCE


Proximity of Address to the Point of Search (Searcher-Business Distance)
Physical Address in City of Search
Proper GMB Category Associations
Quality/Authority of Inbound Links to Domain
Consistency of Citations on the Primary Data Sources
Domain Authority of Website
Product/Service Keyword in GMB Business Title
Quality/Authority of Structured Citations
Consistency of Citations on Tier 1 Citation Sources
Click-Through Rate from Search Results
Quality/Authority of Inbound Links to GMB Landing Page URL
Location Keyword in GMB Business Title
Verified GMB Listing
HTML NAP Matching GMB Listing NAP
GMB Primary Category Matches a Broader Category of the Search Category (e.g. primary category=restaurant & search=pizza)
Diversity of Inbound Links to Domain
Quantity of Inbound Links to Domain
Quantity of Native Google Reviews (with text)
City, State in GMB Landing Page Title
Quantity of Inbound Links to Domain from Locally Relevant Domains
Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations)
Page Authority of GMB Landing Page URL
Topical (Product/Service) Keyword Relevance of Domain Content
High Numerical Ratings of Business by Google Users (e.g. 4–5)
Age of GMB Listing
Product/Service Keywords in Reviews
Mobile-Friendly/Responsive Website
Quantity of Inbound Links to Domain from Industry-Relevant Domains
Quantity of Citations from Locally Relevant Domains
Proximity of Address to Centroid of Other Businesses in Industry
NAP in Schema/JSON-LD on GMB Landing Page URL
Local Area Code on GMB Listing
Product/Service Keywords in Anchor Text of Inbound Links to Domain
Quantity of Inbound Links to GMB Landing Page URL
Clicks to Call Business
Association of Photos with GMB Listing
Prominence on Key Industry-Relevant Domains
Location Keywords in Anchor Text of Inbound Links to Domain
Diversity of Inbound Links to GMB Landing Page URL
Quantity of Citations from Industry-Relevant Domains
Geographic (City/Neighborhood) Keyword Relevance of Domain Content
Product/Service Keyword in GMB Landing Page Title
Driving Directions to Business Clicks
Enhancement/Completeness of Citations
Proper Category Associations on Aggregators and Tier 1 Citation Sources
Positive Sentiment in Reviews
Quantity of Structured Citations (IYPs, Data Aggregators)
Quantity of Inbound Links to GMB Landing Page URL from Locally Relevant Domains
Overall Velocity of Reviews (Native + Third-Party)
Proximity of Address to Centroid

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