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Annie201

: Google Analytics: What exactly is "Goal Previous Step 1"? Within the Secondary dimension, there are Goal Previous Step 1, Goal Previous Step 2 and Goal Previous Step 3. I couldn't figure out

@Annie201

Posted in: #GoogleAnalytics

Within the Secondary dimension, there are Goal Previous Step 1, Goal Previous Step 2 and Goal Previous Step 3. I couldn't figure out what they mean and how to make use of them.



I guess it's got nothing to do with the funnels. In my goal setup, I only have a single step funnel for my destination goal type.

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@Kevin317

This is to specify what had to have happened before the user entered the funnel. So for example, if you want to view a report on users who came from your Products page right before entering the funnel, you'd specify that page in Step 1. If the user took a series of steps to get to your funnel, you'd keep adding to it. It is truly a reverse funnel - referred to officially as a reverse goal path.

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