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Hamm4606531

: Is it ok to hide some Schema.org content? On our site we are using LocalBusiness. We are using 20 properties from the list. We only want to display (have visible) as content 3 properties.

@Hamm4606531

Posted in: #HiddenText #SchemaOrg #Seo

On our site we are using LocalBusiness.

We are using 20 properties from the list. We only want to display (have visible) as content 3 properties. The remaining 17 properties should render on the page but we do not want them to be visible.

We would use CSS display:none for these properties.

Is there any issue doing it this way? If yes, what is the solution?

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@Harper822

The remaining 17 properties should render on the page but we do not want them to be visible. We would use css "display:none" for these properties. Is there any issue doing it this way? If yes, what is the solution?


The solution is to NOT HIDE CONTENT that's meant to be visible. That means don't write text and apply a "display:none" css property to it. You should read google's webmaster quality guidelines.

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@Jessie594

According to Google's recommendations Structured Data General Guidelines:


Important: Google does not guarantee that your structured data will show up in search results: ....The content referred to by the structured data is hidden from the user.


Accordingly, your website may have a high risk of getting a penalty from Google. Do not do this.

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