: Server-Side Google Analytics Google Analytics appears to have a lot to offer me but I am concerned about the increasing use of extensions to limit tracking. I do not want an excessive amount
Google Analytics appears to have a lot to offer me but I am concerned about the increasing use of extensions to limit tracking. I do not want an excessive amount of data but I would still like to track visitors who are otherwise privacy conscious and using extensions to limit these external things. For example to determine conversions.
Can I track visitors in Google Analytics using code on the backend instead of using the external javascript tracking?
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No. Things just work differently on the back-end than the front-end.
There are statistic packages for the back-end which operate on log daily. You can also add code to the backend to accumulate statistics live but that may cause a heavy workload on the server.
The key point is that data that is available on the front-end is not the same as that which is available on the back-end. The back-end sees every requests, more so than analytics since it will catch Javascript being disabled, analytics blockers and bot traffic too.
Javascript on the front end has access to much more, including event handlers to know which link is clicked and other user behavior.
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