: Measure retention on specific page using Google Analytics We have a browser games portal and would like to measure retention for specific games via Google Analytics. So, basically, the question

@Looi9037786

Posted in: #GoogleAnalytics

We have a browser games portal and would like to measure retention for specific games via Google Analytics.

So, basically, the question we want to answer with data is this one:
Of the people who play game X, what % returns to game X within 7 days.

In our case, a game play is a pageview (or an impression with the game name in a custom dimension).

Analytics has User Retention, but as I understand this, it's only on a sitewide level by default.

We tried making custom segments for specific games, but the problem is that we want to access this data programmatically.

Is there a way to achieve our goal via User Retention (ga:cohortRetentionRate) or should we look for a proxy metric?

Vote Up Vote Down

Login to post a comment!