: The profitability of AdSense on a new website Please note: I've read lots of previous answers like this that seem to argue AdSense is never worth it and that other ad networks should be relied

Posted in: #Advertising #GoogleAdsense #Monetize #WebDevelopment #WebHosting

Please note: I've read lots of previous answers like this that seem to argue AdSense is never worth it and that other ad networks should be relied on, but those questions are almost a decade old (which may as well be three decades in the world of web development and internet marketing), and I've read tons of more recent questions that indicate the vast majority of users on this site are still using AdSense.

For that reason, I'm wanting modern, considered answers that apply to the current landscape of the web with all the challenges that come with it (the dominance of Google, the recent rise of ad-blocking measures, etc.) from experts who have current, first-hand experience of it.

I'm considering setting up a website in a technology-related niche that I know well. It will be the first of its kind with unique content that very few people have knowledge of and no-one has ever bothered to document in an easily accessible form, so I expect it to have demand. However, the size of the niche places an inherent limit on that demand. I'm not intending for the site to be my living, but it'd be nice to make back the effort of writing up the content for it, and I especially don't want to make a loss on running it.

With those reasons in mind, I have a few questions that I would really appreciate answers to.

1. When starting out, roughly how many daily unique visitors would my site need to reach in the current climate before AdSense begins to pay for its domain and hosting costs?

I'm aware that Google measures ads per 1000 impressions i.e. CPM. Does this essentially mean that unless I'm regularly getting 1000 impressions on ads AdSense will leave me at a loss?

2. Secondly, I've read that higher volume sites stand to gain more from networks that aren't AdSense. Does this mean that AdSense is the best-paying advertisement network for a site that's starting out and has little visitors? If it isn't, what are?

I understand that these questions are probably somewhat hard to answer, but I'm hoping that enough users of this site have experience with Google's figures and methodologies that they can give me a reasonable enough estimate for me to decide whether to go ahead or not. Again, thanks in advance, it's much appreciated.