: Can I use google analytics funnel to track signup process I am trying to create a funnel of the signup process (i.e. how many users bail out at each step). However the numbers don't match

@Lengel546

Different data

Google Analytics goals are tracked one per session. If a visitor use the signup form twice in the same session, Analytics will only count one conversion. Also, in order to get all signups you should track non-javascript visits.

That could explain the differences with the real registered users.

Creating a funnel

Make sure the final goal is tracked only after a user is registered and it's not public (no one can't convert without signing up).

In order to create a funnel you should have a clear path to the conversion. If you can signup from any part of your site, maybe it's not a good idea to create a funnel. The same applies if your process has an external step (email) as Stephen suggested in the comments.

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