: Should JSON-LD contact markup be placed on a homepage or Contact Us page? I am wondering if JSON-LD contact markup should be placed on a homepage or Contact Us information page, or if both
I am wondering if JSON-LD contact markup should be placed on a homepage or Contact Us information page, or if both is fine.
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Both are fine, or either one is fine. As long as search engines can crawl that specific page, they will most likely take note.
Google states in their structured data spec: "Include the contact markup on one page in your official site." (https://developers.google.com/search/docs/guides/enhance-site) Which is to say, one is enough.
Google has stated before that JSON-LD structured data should appear wherever it mirrors the content. So if your Contact Us page has all that info, it makes most sense to include the JSON file on that page. However, your home page may also have this info, or you may have the info in your global footer, so the home page could work too. You won't get penalized for both, but one will be fine. (My personal preference is the Contact Us page, just because it makes sense, particularly if you have your complete info there and not just a web form.)
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