: Looking at ideas for an "incorporated" logo for my fictitious company For school, I have to create a logo for a fictitious company I create. The company name I have been given is "Smash" or
For school, I have to create a logo for a fictitious company I create. The company name I have been given is "Smash" or "Smash Games". It is supposed to be a gaming company similar to Activision or Electronic Arts. I had a couple ideas, but I cannot seem to properly incorporate them, and I'm not really "proud" of these designs either. I am fairly certain I want to include a fist somewhere in the logo, but this is not completely necessary. I need help brainstorming some clever ideas for my logo before I create it. I would really love your creative minds. I will post my (BAD (I cannot draw/sketch for my life)) sketches below.
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Before you start working on the logo, make some notes about your fictitious company.
Who is your target audience? Are you making games for kids? -> colorful, funny
for adults? -> Exactly the opposite
for everyone? -> Neutral design
What games are you making? Sport games? -> dynamic, young
Strategy games? -> sophisticated
What is your company about? High quality, complexity -> professional, luxurious
Easy to play, cheap -> friendly
After that you can start thinking about font, image, etc.
For example a fist stands for aggression, action, riot (see Riot Games). Does that identify your company?
Just think about the identity of your company A LOT before you start the drawing. ;)
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