: Logo spacing guidelines I am currently working on our company's design guidelines (which is much needed). At the moment I am puzzling on how to use set-up the logo's spacing. Generally using
I am currently working on our company's design guidelines (which is much needed). At the moment I am puzzling on how to use set-up the logo's spacing. Generally using the height of the first letter as our measurement is acceptable, which is normally a capital and also a sans-serif. Our logo, which is a by-product of the design-by-committee days, uses a serif type-face.
So my question is: Should I include the serifs in the spacing measurement?
Without serifs in spacing:
With serifs in spacing:
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Simple answer.. posed as a question...
If the logo were not text, would you clip part of it when considering spacing?
Don't let the fact that the logo happens to be a type glyph alter what you would do if it were not a glyph.
Factor in the serifs as well.
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