: Can this design be considered as a banner? EDIT Thanks for your answers, they're all pertinent to the question I've asked. However, it's not really what I've been expecting, i.e. it's not the

@Kevin459

You need to give context. For what reason are you trying to define a name for the image? Is it for internal discussion, for writing documentation? No one knows why you are asking this question. The pictures are nice, but there's no context.

I think in your app you can call it anything, as long as you don't call it the file menu or the application shell. Again, no one knows who you're trying to sell the name of that image to, so it honestly doesn't matter. Header, banner, there's no difference until you apply a context to it.

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@Annie732

Let's define banner first. In the context that you are asking, you mean advertising banners and in general when we say banner we consider a web banner or any other ads almost always CLICKABLE , including on desktop applications.

As mentioned above there are some standards, but they are not strict. The general size you can see via link provided or here on the picture.

If you ask about subjective view by the users - i.e. if they will understand that the header is a LINK and is clickable - I have a little doubt about that - probably if you add some arrow or other sign it will be more suitable. In any way - don't use any flashing ads - users hate them and your app will be downrated.

To sum up, by definition you have a banner, by subjective feeling - probably you should add some expression/object on it to be understandable.

IAB standards

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@Harper654

You can, as Ryan point out, call it a banner if you like. Seeing the context of the image, I would maybe tend toward calling it heading or header. But there are really no solid definitions here at all.

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@Sims5801359

Generally speaking anything can be considered a "banner." The important thing is what dimensions the website you're putting it on requires it to be.

One set of standards is by the IAB. In my work the IAB is still a minor player though. Maybe if you're advertising on blogs it plays more of a role on those square ads that always show up on the sidebar but otherwise I don't see IAB having any significant market share.

There is no set requirements for what must be on a banner so if your question is more content driven then yes, it is a banner. Nearly anything can be considered a banner.

Edit

Based on your edit I would as Boblet said call this a header or even just the logo. If you intend on having it access a few essential functions I would add some indicator like 3 dots or 3 lines which has become fairly standard, a down arrow might work, anything really to indicate that it has options within it. At that point and depending on how you design it I would probably call it... a menu.

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