: Are new brand names/logos typically trademarked, and what are the most common reasons for doing so? I've been doing some preliminary reading on trademark law, and I see that a trademark with

@RJPawlick971

Evan lists the pertinent benefits of using a registered trademark.

Note, however, that you don't need to do anything special to use your name/logo as a trademark other than use it as a mark in the first place.

The 'TM' symbol is merely you stating it's a trademark. It's not necessary, but often done to make it clear that you are declaring it as such.

Filing to have it a registered trademark then lets you use the registered symbol and affords you some additional protection--such as the ability to go after your domain squatter. :)

Vote Up Vote Down

@Alves566

Registering can help protect you from someone stealing your brand and offers greater level of protection for someone who is.
In order to use the federal registered ® symbol on a logo you would need to have it registered. you can use the ™ without registration.

Legalzoom states some of the benefits here link to article


Many people assume they can protect their trademark simply by using
the mark in commerce. It is true that you are not required to register
a trademark to achieve some level of protection and that one
establishes common law rights simply by using a mark in commerce.

However, having a federally registered trademark on the USPTO's
principal register provides several advantages:

Serves as constructive notice to the public of the registrant's
ownership of the trademark Establishes a legal presumption of your
ownership of the mark and your exclusive right to use the trademark
nationwide on or in connection with the goods and/or services listed
in the registration Allows the registrant to bring an action
concerning the trademark in federal court U.S registration can be used
as a basis to obtain registration in foreign countries Can be filed
with U.S. Customs to prevent the importation of infringing foreign
goods Federal registration also allows you to use the ® (the
"Circle-R") symbol. Any time you claim rights in a trademark, you may
use the TM (trademark) or SM (service mark) symbol to alert the public
to your claim, regardless of whether you have filed an application
with the USPTO. However, you can only use the federal registration
symbol ® after the USPTO has actually registered the trademark, not
without an application or while an application is pending. Following
registration, you can only use the ® symbol on or in connection with
the goods and/or services listed in the federal trademark
registration.


You should really speak to a lawyer if you are having concerns about the benefits.

Vote Up Vote Down