: How should the design of a business' in-house web app differ from the business' website? I'm currently sorting out a proposal for an in-house web app build, and design is a factor that I'm
I'm currently sorting out a proposal for an in-house web app build, and design is a factor that I'm thinking through. I expect there's minimal budget for design, but I want it to look good, so some tips here might help me organise a good-looking app for cheap!
Now there's lots of advice out there for website design, but less so on how web apps should be designed differently.
One such point where I think the design differs - clean, flat designs are clearly the trend with public-facing websites, however I find that many business web apps tend to throw in a good handful of bold gradients, shadows, and other decoration into the design. E.g. Harvest and Xero.
Is there a good reason for this? At a guess, it might be easier on users who are used to Microsoft Office's outrageous amount of gradients and shadows. Lots of gradients & shadows = it's business time?
But flatness of a design is just one factor. How should the design for a productivity-first in-house web app differ from a normal, public website?
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Your business app is not going to be redesigned regularly, particularly if you're saying the current budget for design is low. So ignore the trends. Focus on usability and branding consistency, in that order.
Make it easy to use.
Make it easy to understand.
Make it look like it's part of the company.
If the company uses flat designs everywhere, use that. If there's a mix of flat and drop-shadowed, then use whichever makes the site easier for the end user. But that's really more icing than substance. Your primary goal should be making the app workable.
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