: How much consistency should I keep throughout writing (document) and presentating (slides)? I have a scientific document and I'm about to presentate it. Many instructions and guildlines help me

@Fox8063795

If you're trying to keep the paper and slides linked (e.g., you'll be handing the paper out as part of the presentation, readers will have to sort through various slide shows to find yours, etc.) you should keep as many of the graphic elements consistent as possible.

Examples 1 and 2 both keep most of the graphic elements the same; people expect some change since you're going from a portrait (Letter or A4 for the paper) layout to a landscape one (PowerPoint / Keynote for the presentation). Personally, I like the second example as it keeps the graphic elements together but also gives a visual cue as to where the title is on the title slide. Humans are pretty good at non-visual cues, so if there's a line at the top of a paper in a larger font our brains are pretty good at saying "that's the title" but it's sometimes a little trickier on a PowerPoint slide.

That being said, the Design Police aren't going to kick in your door and drag you away to Design Prison (where you're forced to mine for pixels all day) if you go with two different graphic layouts for your presentation and paper. Think of it as branding - if this were a sandwich and drink, would it be confusing for you to open the box and see two different graphic styles on the sandwich and drink in the same box?

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