: Critique: Help with placement of logo elements in relation to each other for a web and app-based music service I've developed a logo for a web and app-based music service. I'm pretty happy

@Speyer780

Aside from the ouch that hurts visual aesthetic everyone else has noted, part of your problem is that the ninja star has a lot of white space around it purely by nature. You've essentially created a big square forcefield around your thin logo. That's what's bothering you.

If all that air is what's tripping you up, then you need to change something else.

1) Can you break the logo word in half and stack it?


TEXXX
TXXX


That makes your logo word much shorter, so putting it under the ninja star on top of "music TKTK" creates a nice vertical block.

2) Can you make the ninja star very small, to be the same height as the capital T, and put it on the left or right?

1 + 2) If that makes the star too small for legibility (which I think it will), can you break and stack the logo and put the ninja star on the left or right of the block of text? That would give you a kind of square.

3) Can your logo text run 90 degrees vertically? That is, could you shrink the logo text to the be same width as the ninja star's arms and then turn the whole thing on its side?

4) Can you break the forcefield? Can you stick the text inside the armpit of the ninja star, as it were?

(If any of these are unclear, leave a comment and I'll quickly run them out in PS.)

ETA

Thought of another one.

5) Does the ninja star have to stand alone? What if you tinted it back to 25% or so and put the text on top of it? Either as one line aligning with the center brace or stacked over the entire star? (If you do it in color, you could have colors which contrast enough to work, or maybe the word is white with black outlines.)

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@RJPawlick971

General reaction to things that I can see:


The mark is forceful and strong. I also get a very gothic 'death metal' type of vibe from it. Depending on the type of music we're talking about, that might be good, might be bad.
The type doesn't seem to fit the mark at all, nor does it seem to contrast enough. In its current state, it feels that it's fighting the mark rather than getting along with it.
The 'T' vs. 'e'. Without seeing the rest, this is hard to fully judge fairly, but I don't see a connection. The T is bold and uppercase, the e is thin and has an odd point at the tip. They're not fitting together for me.


As for where to place the icon in relation to the type, I don't think the issue you are having is placement. It's just that they don't go together well. I'd consider rethinking the type to bring it in better alignment theme-wise with the icon, or simplify the icon to bring it in-line with the type.

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@Marchetta832

As much as I understand the confidentiality issue, it will be difficult to critique the positioning and type without seeing the whole thing.

The E: With what I see right now, I don't get the e. It seems really top heavy and the curve at the bottom is weird (I'm guessing it's where you might have modified it?) Technically, I would be careful with the tail ending so pointy, it might not reproduce well at small sizes. If you're going to play with points, I would reproduce a style similar to what you have on your icon. Also, it looks aligned to the T top and baseline but since it's a curved letter, it should be slightly bigger on both sides.

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