: Kvambaam: You can always go the easy route of taking their corporate colors, making pretty grid-based layout using flat design and calling it a day. Or you can start from examining your

kvambaam:

You can always go the easy route of taking their corporate colors, making pretty grid-based layout using flat design and calling it a day.

Or you can start from examining your client's needs:

Get access to their Google analytics data to see what browsers / devices are used to access their site
Confirm with client that these are relevant for next build
Check with client if the site needs to go beyond simple rebranding, such as increased functionality, integration with sales and reservations, etc.
Look into technology that supports relevant browsers and functionality - possibly open source framework like WordPress or Drupal
Once technology is identified, look for template solutions for that technology. For instance, if client is ok with WordPress and wants a responsive site, look for responsive WordPress templates that will work for you aesthetically
Get or purchase template solution, deploy it as test site and brand it without changing template's layout or functionality

Depending on the complexity of the site, your project might be going beyond designing interactive pages and actually in the realm of "skinning" web-based software, in which case the website is driven by business logic and technology requirements. I've seen many creatives put visuals first regardless of project's nature, resulting in stunning layouts that required a small fortune to execute as a custom build.

10% popularity Vote Up Vote Down