: What kind of files, graphics, and information would be in an "identity starter kit?" I am a first year design student, and my uncle informally asked me to create a logo for him. He is working

@Caterina889

In general, an Identity kit (or Brand Guidelines) isn't so much about including specific images.

There will be some imagery but it's more about usage. You detail items such as:


Logo versions: All variations of approved usage from 1 color to full color and reversed including required space around the logo, what not to do with the logo, etc.
Approved symbolism: If there are symbols, icons, etc which the brand uses this would entail usage requirements for each of those. Similar to the logo requirements - colors, variations, etc.
Brand color guide: What colors to use in RGB, HEX, CMYK, and Spot (Pantone)
Typefaces: What typefaces to be used and where.
If applicable product imagery to be used: What images can be used and in what situations they are approbate.
In some cases approved copy (text) may be included. Such as approved tag lines to use. Approved "benefit" copy to be used, etc.


As a whole, an identity kit is a basic "this is what we look like overall" document. It's not a here's an ad to use, here's a brochure to use, here's a poster to use, document. You are free to include templates for things like posters, brochures, etc. but they aren't generally a staple of the "kit".

As a starting point, take a look at a few brand guideline documents and get a general idea.

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@Murray976

In the best possible suggestion I can give, I'd supply a 'Branding Guidelines', the different versions of the logo, materials for the business, and mock ups to illustrate what everything would look like.

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