: What to charge for a first request to use a design for packaging I've just been approached out of the blue with a request to use one of my illustrations on the packaging on a snack food

@Holmes874

(This is a verbatim copy of the answer I just gave here. Not trying to be lazy, I just felt it fit this question just as well.)

A fair fee is one you're willing to accept and one they're willing to give you.

But there can be other variables involved. The big one is whether or not this is an exclusive license. If they are asking to do this but don't want anyone else to be able to do it, then you need to charge much more as it's prohibiting you from selling a license to others. On the other hand, if they're just asking for one copy, and don't care if you make 1000 more, then you can perhaps treat it more as commodity pricing.

Addendum for your specific question of:


Any advice on a possible ballpark for fees would be much appreciated


We simply can't ballpark it for you online as there's simply way too many variables. But for starters, you could consider what rights-restricted stock licenses are in your region. They will, of course, also vary wildly, but may give you a ballpark to start with. But in the end, it's as much a sale game as it is a science. Eye'em up. Are they a giant corporation? Maybe aim high. Is it local ma-and-pa store? Maybe give them a break.

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