: Childish logo, sober and professional website: how to? A new customer asked me to design a new website for the company, but the company logo is somehow childish (think comic-sans like fonts).

@Holmes874

The client-has-an-ugly-logo is a common problem. The typical solution is to avoid making it prominent. Build off of or create other visual brand elements. Explore photography and illustration as being primary visuals. Shrink the logo. Move it lower on the page. Make it one color. Etc, etc.

Vote Up Vote Down

@Speyer780

Don't go "sober." You can have a professional-looking site which still has bright or strong colors, which would partner a little better with the "comic sans" kind of logo. I would keep the rest of the text very plain and straightforward: a simple, clean sans-serif; uncluttered menus; lots of white space; photos of happy people (if applicable).

Look at other sites in the company's industry, and see if anyone else has the same problem.

Vote Up Vote Down