: How much text should I use for an ad image? I'm new at marketing and design and I could really use some tips. What is the appropriate amount of text in an Ad image? I'm trying to figure

@Gail6891361

Branding (logo) and contact info are very important to have on any ad piece. The readability of the second piece is very compromised, I would avoid using outline on text unless it is a header. The actual amount of text does not matter so long as the core message is being delivered concisely and accurately. IMHO off doesn't tell me anything unless I know the base price the discount is being applied to. off is a great deal off 0 is a markedly less appealing offer. It may make more sense to show this offer as a percentage or show the base price being reduced to add clarity.

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@Eichhorn212

You need the contact info from the second image. But, keep it short and simple.

The text needs to be readable, like the first image.

A modern style really helps. The text should be readable even when it is a small image (i.e. a sidebar advert)

The photo really can't be stretched.

If you have a website, include it. I think it's written over the car logo, but I can't read that. A modern logo wouldn't hurt either.

So, to combine all these things, I've quickly thrown this together:



The text could be a little better, but I wanted to use an interesting yet readable font.

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@Sims5801359

Logo and SOME contact information should be on all things. Now you don't need all of your contact info on everything.


Brick and Mortar Store / Restaurant: Location is needed
Online Reseller: Website is needed
Service Provider like you: Phone number is needed


Now this is just fundamental and gets very open quickly. For example, does someone reserve their car detailing on your website? Then you need your website. Does the store also do online sales? And Phone Number is always a good idea because most will call first. Likewise as a Service Provider like you perhaps you don't need a physical address as much as a general area you serve to avoid getting calls from people too far for you.

Now the real issue in your text on the second image are two things:


It lacks visual clarity to be easily read as others have said, and how you have a question about. So I won't really say more on that.
The pricing issue. off... begs the question off of what? And how do I get this? Do I have to print this image out? And why are larger vehicles getting a off?? That makes no sense. Should be either the same dollar amount or the same percentage amount. Not to mention what's classified as a "Larger Vehicle?"


Basically, the key to text is the minimum amount needed to get your point across. And I think both images fail to do that currently. Logo should almost always be included as it helps with brand recognition.

You might want to really think about what the deal is, how does someone acquire the deal, and then put text in that specifically states those things.

For example:


Mobile Car Detailing

Call and mention this ad for 20% off your car detailing service!


Note: This is about the same amount of text as you currently have, it's just more effective

Followed by the phone number because you said to call.

Strong action verb for call-to-action like "Call" or "Come In" or "Visit" is almost always good to have and is missing from your current copy.

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@Turnbaugh909

An excellent rule of thumb is to always have a logo and contact information on anything that can be shared individually.

Realize people won't take a screenshot of your Facebook page and pass that around, but people might copy the image and pass that around.

The only reasons the first image is better are because A) the text is actually readable and B) the image is not distorted. However content is better in the second image.

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