: Critique : logotext font pairing Beyond the fact that Times New Roman is an overused font, technically speaking, could be a good pair for Montserrat like we have in this web logotext negative
Beyond the fact that Times New Roman is an overused font, technically speaking, could be a good pair for Montserrat like we have in this web logotext negative kerning example?
I know that there are definitely no rules set in stone when it comes to font pairings. Almost any font combination can work in the right design. It all depends on what we are trying to accomplish.
Anyway, I've tried different serifs including Times New Roman alternatives but in this particular case, was thinking to consider as a final solution.Any thoughts? Thanks,
LE: for the guy with negative vote :)
the answer is simple "yes"/"no" with agruments. A negative feedback is good but doesn't help at all honestly, without any explanation.
@DA01 LE2: The question was general in this first phase to find a strong reason that I shouldn't / should use these fonts together. In fact It's a start point for these still in progress forms:
Version 1
Version 2
Version 3 (short logotext)
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You did a good job with these 2 fonts. It's actually a good idea to
create that kind of asymmetry by mixing a serif and sans serif
together, bold and standard. That creates some contrast and dynamic.
The very bold "e" with the italic "n" that is lighter looks very nice together.
There is absolutely no reason to not use Times New Roman.
If it's popular, it's because it's a good "reliable" font. If there was some rule about this, all the nice logos using Helvetica should also be judged in the same way. Some italics look better than others too, and this one seems to fit well.
The only rule about not using a font is: don't use it if the result is
ugly or unreadable!
There's nice work that can be done with Comic Sans too, even though that font is mocked by all designers. It's a challenge to create something that is so nice that people forget about the font that was used and it's possible. You did it.
The Montserrat "e" is nice but the only thing I can say is that it looks a bit like the logo from Internet Explorer; it's not your fault, Internet Explorer is still a logo that pretty much everybody on the planet can recognize (but it will "disappear" soon). It's still not a reason not to use it but whatever bold or heavy sans serif you'll use with a modern style might look like it, unless you use an uppercase "E". You could use other fonts similar to Monteserrat but your "e" will look almost the same. There's Avant-Garde, Futura, Grotesk, Kabel, etc.
Have your tried changing the "n" to Montserrat and the "e" to Times New Roman italic? These 2 fonts look good together, I wouldn't change them but if you want to not have people be distracted by the similar look of Internet Explorer "e", maybe that could be an alternative.
Changing the kerning +/- is also a great idea when using 2 different fonts
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