: What font type is being used on this logo? Im re-building a project for a new client and I know I've seen this font before but cannot see to locate it and the font finder services are not
Im re-building a project for a new client and I know I've seen this font before but cannot see to locate it and the font finder services are not having much luck either.
Does anyone know what it might be?
Thanks in advance
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ILM is correct that it’s Avant Garde.
More specifically, it’s based on ITC’s version of ITC Avant Garde.1 The square dot on the i, the tripartite lowercase k, and the very coiling shape of the s are dead giveaways:
However, the f, a, and n have been manually modified to remove the part of the cross stroke that extends beyond the stem on the left side. That is not part of the font; it was probably done in Illustrator, to lend a bit of a Bauhausian look to the logo (note, though, that Bauhaus’ a is open at the bottom, unlike in this modified Avant Garde logo):
1 Confusingly, Adobe has also made a version of ITC Avant Garde, but this is ITC’s own version.
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