: Brochure Design: For a saddle stitch (center stapled) brochure, what adjustments should be made to compensate for creep? For a saddle stitch (center-stapled) brochure, what adjustments should be
For a saddle stitch (center-stapled) brochure, what adjustments should be made (if any) to counter any page-size distortion from folding?
I know measures are taken to mitigate this with other types of brochure (trifold, etc.). But, is it common practise to adjust the center pages of a saddle stitch brochure to prevent creep, when the brochure is closed?
Thanks!
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Found some info on this, afterall. However I'm still unsure as to any "manual" measures that can be taken in larger publications...
Shingling:
A means of positioning type in books, magazines, newsletters, or other
publications designed to be bound by means of saddle-stitching that
compensates for creep, an increasing book thickness through the
interior of the publication, by progressively narrowing the bind
margin from the outside pages to the center pages, and increasing the
bind margin from the center pages to the back pages. Shingling is
performed so that text appears to be in the same position on all
pages.
Source
It appears this is a responsibility of printers during the imposition process:
Generally, designers aren't expected to do shingling. It's done by the
print service provider as part of the imposition process, which
positions individual pages correctly for final printing, trimming, and
binding. But when your project has images that spread across pages or
has tight crossovers between pages, your design will need to be
adjusted before printing to ensure spread elements aren't adversely
affected during imposition.
Source
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