: Open web font that is somewhere between Roboto and Ubuntu At my company, we are doing some rebranding and are having some trouble deciding on a font. We want to use a sans-serif, open web

@Becky351

Making fonts is expensive, so there aren't very many quality open-source fonts with a number of weights.

Given your requirements, besides Open Sans and Lato, Source Sans and Fira Sans are very good choices too.

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@Caterina889

here are our requirements


Open web font (free to use)
Sans Serif
As many variations and weights as possible



Open Sans and Lato are similar fonts both fit that bill (though there are certainly others). They are both very readable fonts, having high x-heights and open counters like Ubuntu, but without the Dax-like joins that makes Ubuntu seem very rounded. Incidentally, this site is currently using Open sans.

However, something that worries me slightly is that you say


During the conversation, we came to the conclusion that we needed something between the two.


Is that really what your brand needs, or is that a conflict-avoidant decision? Roboto and Ubuntu are very different designs, the main thing they have in common is that they are both sans fonts coming in many weights and intended for user interfaces. My suspicion is that in your meeting you have a genuine disagreement which needs to be brought out in the open about what associations you're trying to build with your brand, and what criteria you're going to be judging them on. Other than the typographic details, what are the strengths and weaknesses of Roboto and Ubuntu in terms of how they contribute to the feel of your brand? I would suggest you do this before you have any more discussions about which fonts to pick - otherwise you'll end up picking a font because it is bland and does not contradict the brand that either of your stakeholder groups are trying to build.

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