: Is it important for a catalog cover to be left with little copy? In catalog design the cover often has little information. A photo, company name, maybe a website, and a header possibly with

@Alves566

As usual, it depends… on the "appeal." Advertising and marketing material is designed to appeal to a specific target audience. To generalize, a rational appeal uses information while an appeal to emotion uses triggers such as colour, composition and layout.

Most designs use a bit of both kinds of appeal. At some point, a targeted appeal may go to one extreme. Adding more copy to a dramatic cover layout pulls the appeal from primarily visceral to a more rational one. That may or may not be desirable to the marketing product campaign manager.

Here's more on the dichotomy by Ken Orwig: www.orwig.net/articles/rational_emotl/rational_emotl.html

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@Hamaas979

There probably isn't data one way or the other, as nobody would bother researching what's both obvious and routine... that of leaning on a brand's reputation through confident presentation (and the absolute projection of confidence) for a product introduction and establishment.

Perception is 9/10ths of the law in design and marketing. ;)

More seriously, even if there were some stats on the impression/perception lost versus the money saved in print, how are you going to measure that against the sales velocity (or otherwise) created by the new brochure?

Furthermore, the expectation is a presentation. You'd not sprint through the start a speech without properly introducing yourself, your credibility and contention to save time.

Look up "False economy" and "First impressions"

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