: How many subliminal messages should logo include? Every logo should have a subliminal message, a subtle association, something that would explain what the business is about. But how many hidden

@Annie732

Often times the best logos contain a metaphor for the purpose of a company. Think yelps pie piece or FedEx's arrow. It's very challenging for a designer to come up with a visual metaphor and incorporate it into a logo. Logos have several other important requirements that must also be met: look, feel, legibility concise, small etc.

Finding and incorporating symbols that work metaphorically is an important goal in logo design, but not a necessary one. The majority of logos, brands, icons, monograms and letter types used to identify a product or company do not contain any symbolic meaning. But the best ones do.

I'm not sure any of the metaphors were meant to be subliminal. They're just incorporated subtly. A far as the super subtle meaning taken from common elements, like the person that drew three meanings from a circle outline, we get those for free by using such elements.

I read an analysis of the Firefox logo where they explained the feeling and emotion the different textures and shapes are supposed to evoke, so there is a rich world of meaning that can be communicated with shape, texture and color, but that's a little over my head.

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