: Registering gradients in logo as a trademark? When registering a logo as a trademark, how does one register the gradient colors? Is it just the start and the finish of the gradient colors?

@Si6392903

What is registred as a trademark is the logo, no its "accidents".

The proper way to make a logo is to design a distinctive shape with meaning (or not), not necessary its colors; far less a gradient.

A logo can be in white, on one ink, or full color depending on the situation, but that does not imply it is a diferent logo or trademark.

If the documentatnion requires it probably you need to document colors as part of the description, but a color is not part of a trademark.

Sometimes (depending on the country or type of registration) a full sticker or label can be documented, so you simply provide a phisical sample.



P.S. A gradient as an intrinsec part of a logo, in my opinion is a mistake. If someone as an ilustrator starts putting effects, explosions, gradients, shadows, and after that, you need to strip the image to find the base logo below... the process is backwards.

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