: Font in use, in the LEGO BOOST adverts? I watched this video from Lego's facebook page advertising LEGO BOOST, I was curious about the font they used in the subtitle. I did a search as well
I watched this video from Lego's facebook page advertising LEGO BOOST, I was curious about the font they used in the subtitle. I did a search as well as use a couple of reverse font searches, but to no avail. (what the font and identifont)
It looks like a mashup of Helvetica and adineue.
Can any one identify it or is it one of those made specifically for the ad campaign fonts?
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Chalet is a font family produced by House Industries. The typeface in question is most likely Chalet New York 1960:
That being said, after tracking down a LEGO® Brand Identity & Experience PDF, I was able figure out that this font may have been renamed for internal purposes or modified to be a proprietary LEGO® typeface called LEGO Chalet 60:
This font is most likely protected by LEGO® for their exclusive use so if Chalet New York 1960 isn't an option, you might want to look into using a similar neo-grotesque style typeface. Here's a few alternatives that could work:
Neue Haas Unica Pro Bold:
Rational Semibold:
Acronym Bold:
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