Mobile app version of vmapp.org
Login or Join
Carla748

: Font in use, in the LEGO BOOST adverts? I watched this video from Lego's facebook page advertising LEGO BOOST, I was curious about the font they used in the subtitle. I did a search as well

@Carla748

Posted in: #FontIdentification

I watched this video from Lego's facebook page advertising LEGO BOOST, I was curious about the font they used in the subtitle. I did a search as well as use a couple of reverse font searches, but to no avail. (what the font and identifont)



It looks like a mashup of Helvetica and adineue.

Can any one identify it or is it one of those made specifically for the ad campaign fonts?

10.01% popularity Vote Up Vote Down


Login to follow query

More posts by @Carla748

1 Comments

Sorted by latest first Latest Oldest Best

 

@Murray976

Chalet is a font family produced by House Industries. The typeface in question is most likely Chalet New York 1960:



That being said, after tracking down a LEGO® Brand Identity & Experience PDF, I was able figure out that this font may have been renamed for internal purposes or modified to be a proprietary LEGO® typeface called LEGO Chalet 60:



This font is most likely protected by LEGO® for their exclusive use so if Chalet New York 1960 isn't an option, you might want to look into using a similar neo-grotesque style typeface. Here's a few alternatives that could work:

Neue Haas Unica Pro Bold:



Rational Semibold:



Acronym Bold:

10% popularity Vote Up Vote Down


Back to top | Use Dark Theme