: Pricing considerations when doing logo work for an agency as a freelancer I've read this post and a few others: What price should I charge for design services? And Jessica's Hirsch's Dark
I've read this post and a few others: What price should I charge for design services?
And Jessica's Hirsch's Dark Art of Pricing. However, what are the considerations when an agency wants you do to logos on an hourly rate? How do we factor in the very valuable royalty aspect into that number, assuming that the agency will hold all right to the logo design?
Has anyone done this for an agency before? Do you just quote them a huge hourly rate?
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YES!
Quote them a HUGE hourly rate.
MASSIVE, in fact.
Make the number so big they realise the folly of the idea and revert to respecting you and your design processes, experiences, research and talents.
And, most importantly, they get back to respecting your creative rights.
Once the relationship has retaken its proper form they'll only ask you about logos on a case-by-case, client-by-client, use-by-use, rights-to-license basis.
As they should.
If they don't come back to this state, they weren't worth working with.
A high price is a gentle 'no...'
This also depends on your relationship with the agency and how long you want to keep that going.
You might be faced with the option to either accept the terms (eg. hourly rate, copyright transfer, etc) and hope for a long-lasting collab which will presumably pay the bills, or try to push for a higher pay and risk losing the client.
An agency who is looking for WFH (work for hire) outside providers will eventually ditch the ones that are trying to charge above this scope and search out other freelancers that will happily accept the terms. The freelance market has been expanding a lot in recent years, so agencies (and clients directly) have lots of options here.
If the agency is hiring you to do work for them, then odds are you are being brought on in a 'work for hire' model, which is pretty much the same as if you were an employee in the sense that anything you create, you are creating for the agency and the agency owns full rights. So, no, there is no 'royalty' fee associated with it.
This is the most typical arrangement. The exception would typically be if you were a well known entity producing highly sought after work, and were being asked to license some of your artwork. An example would be a famous photographer being asked to license one of their famous photos for a jeans commercial or something. A nice situation to be in, but not typical for most of us. (Jessica, being a well known entity--at least in the design world--may be in a position where she can do that)
So, yes, you essentially just need to tell them what your hourly rate is. Here's a post that explains how to do that.
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