You could either point them to the place where they need to file for it (depending on your country of origin) or to a lawyer that specializes in trademark.

In Canada, you will need to go through the Canadian Intellectual Property Office (CIPO)
www.canada.ca/en/services/business/ip/trademarks.html

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@Michele215

In the US, you can go to the Patent and Trademark Office:

www.uspto.gov/trademark

2 things in particular are useful:

The trademark search - horrid interface, but lets you find which names and logos might be similar. Used this a lot when searching for name.
Application = self explanitory. Haven't done gone through this process. I'd recommend at least talking to a lawyer if not having her handle the whole application.

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