: Is there a name for a miniature set of brand guidelines? More often than not, my clients won't have the budget for an in-depth set of brand guidelines, so as a more affordable alternative

@Yeniel278

I use Short Brand and qualify this at the beginning with what will be included. I've had no negative feedback with this approach in 20 years of practice. It puts me in control with an end point of my choosing.

Typically mine is 14 pages(+ / -) and includes standard usage do's and donts plus examples for stationary and presentation. I supply the logo in regular formats (CMYK & RGB) with a recommendation to purchase a 'house' font for consistency. Budget allowing, I give them PPT / MS Word internal templates so that they don't mess these up. If I've designed additions like the website, vehicles, signage I include these as well. Supplied as a locked PDF which is mostly preferred these days although I have printed them on occasion.

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@Sent7350415

I'm slightly troubled by having differing nomenclature for two things that are fundamentally the same. "Brand guidelines" and "style guide" mean the same thing to me.

I think I'd decide on which terminology you favour, let's say "Style guide", and then either:


Call the lighter version something that indicates it's brevity: "Style guide Lite", "Style guide Min.", "Style guide (Basic)", and then allude the fact that there is (or can be) a "Style Guide (Advanced)". Actually I quite like the last one there... "Basic". Also maybe "minimal" and "expanded" sound quite cool.
Simply don't mention anything at all. Just provide the "Style guide" as is, and then - as with just about anything in life - it could be expanded later as needs or budget allow.

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