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Bethany839

: Feedback on font and color choices in the logo I got my logo back from the designer, and I liked the logo image, but I didn't like the color choices or font. The font he used was too futuristic/space

@Bethany839

Posted in: #Critique #Logo

I got my logo back from the designer, and I liked the logo image, but I didn't like the color choices or font. The font he used was too futuristic/space ship looking, and the colors were too heavy. I wanted to show a touch of playfulness and whimsy to highlight my personality.

So I have been playing around with the colors and fonts, but I am not sure it works.

Beacon Point, my business, offers one-on-one English tutoring, online writing courses, editing, and content writing.

Option #1 :
I like the two purple colors (purple is my favorite color, and I thought the gold feather was playful and exciting, but it might be too much. I like the font in my business name, but it may not work with the font in my tagline.)

Option #2 :
This gets rid of the gold and simplifies the logo. But I am not sure if I like black being used in the loop. I also tried another font for business name, but I am still not sold.

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@Murray976

The symbol with solid feather is great... shows movement, and some playfulness.

The textured feather is unrealistic where reproduction is concerned. That texture won't hold. It also drops focus from the feather and pushes focus to the circles making the symbol less dynamic overall.

I dislike the type in either choice. Pseudo script fonts, in my opinion, are "cheesy" in all most all uses other than wedding invitations. If you want a script font, use a script font. If you are concerned about readability, avoid scripts and pseudo scripts and choose a nice serif typeface. For logotypes, I generally prefer type be as designed as any symbology and not merely a chosen typeface.

It also appears as though the "writing your future" has been "stretched" or otherwise unnaturally extended horizontally, more so in the second image. I would not alter the default proportions of glyphs in a typeface if you are going to merely use a typeface.

All merely my opinion.... take it with a grain of salt.

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