: Creating HTML emails My background is in print media - I have been asked to create an email blast for a client - usually i would simply do this in mail chimp or some other email marketing
My background is in print media - I have been asked to create an email blast for a client - usually i would simply do this in mail chimp or some other email marketing platform, but the company that is assisting with this process is asking that I supply the email to them as HTML.
here is the exact list of required deliverables:
Deliverables required for email blasts:
Subject line
HTML
Test and final seed list
Name(s) of the person who has final approval
Following are the corresponding Requirements/Best Practices.
Subject Line: Try to stay to max of 50 characters Test and Final Seed
List: Maximum of 8 email addresses **Indicate who on this list has
final approval. Images: Keep to a minimum. Many clients default to an
‘images off’ setting which leaves blanks where images would be. Must
include full paths to the images you are hosting. Hanley Wood can
also host the images. Image should be optimized for the web (i.e.
images size should be small so they load quickly.)
Timeframe: All
deliverables are due no later than 2 business days before email blast
date.
Date and Time: Specify date and time (EST) that you would like
email to be scheduled.
COBRAND OFFERS THAT MAY BE DECLINED:
Surveys
Single image HTMLs
Lead generation services
Subscription offers
Non-HW newsletters
I have contacted the company directly for more specifics to help me out and this list is what was supplied to me -
Any help with identifiying a program that could help me with creating "HTML" for email blast would be greatly appreciated.
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Emails are essentially just web pages.
With that in mind, you have to create a web page, with all it's requirements. What you use to create the web page is your choice. I prefer to write HTML/CSS by hand in a text editor and use browsers for testing.
Some important factors:
All external links must be absolute, never relative
CSS should be inline for optimum results.
You are going to need to pick what you wish to support more - Outlook or modern devices. Many things required for modern devices are not supported by Outlook and there's little you can do. So it ultimately comes down to an either/or choice.
You need to keep responsiveness in mind. More people check email via mobile devices than desktops. SO, you'll need to construct the web page with proper break points and responsiveness factors. You can use media queries in the head section of the page and !important to override inline css.
Limit background uses. Some web mail apps, such as Gmail, will limit the use of background images or colors to a degree, images especially. So test, test, test whenever possible.
For best results, keep things simple.
Ultimately I don't think there's a single app that will just format everything for you. If that's your goal, you may be better off configuring the email in MailChimp, CreateSend, ConstantConact or some similar service then merely copy/pasting the HTML/CSS to a stand alone text file to further adjust.
Related:
Can Email Be Responsive?
Is there a free service/website/method of testing an HTML email in a specific client?
How can I stop Outlook from screwing up images inserted into an HTML email?
Any tips or resources for designing e-mail newsletters?
Is it possible to use media queries for responsive emails?
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