: What are the advantages of using country specific top level domains? For instance, do country-specific sites and/or search engines give more weight to sites under a specific country level TLD?

@Shanna517

Yes, the country based domain will give you more weight in Search Engine Result. Because the main aim of the country based domain is to target a specified country, not whole other nations. Unless the country based Domain is a waste. Domain with .IN Domain will get more traffic from India. If you register a .COM Domain, then we can set target country using 'Webmaster Tools'.

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@Nimeshi995

Another reason for getting the .us domain is to protect your business name. Even if you have widget.com, you should also get widget.us to prevent it use by another similar company, diluting the name.

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@Rivera981

I don't think it makes a difference unless the domain itself contains special (multibyte) characters, such as the ones recently approved by ICANN.

You can have a page with a .cn domain that is all in English, and it will turn up in English results. Additionally, I've seen lots of .us domains in Russian, Chinese, Spanish, etc.

What matters is the locale used when publishing, and vanity. If an e-commerce shop boasts "Located right in the heart of the UK!", then it would probably want a .co.uk domain. Then again, most US businesses would want .com domains, rather than .us.

The other use is organizing your network. Servers in the US might be servername.foo.us, where servers in China might be servername.foo.cn, especially if redirection based on geo location is in use.

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