: How to make sense of analytics data? Are there any good resources out there for learning how to use analytics data? I'd like to learn how to take the data and apply it practically to

Are there any good resources out there for learning how to use analytics data?

I'd like to learn how to take the data and apply it practically to my site in order to make it a better experience for my visitors and ultimately increase conversions.

Also, sometimes the significance of data is obvious (the more visits the better) but sometimes not so much, like a shorter time on site could potentially be a good thing if it means that a visitor found what they were looking for more quickly.

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@Voss4911412

As of 2014, the current Google educational offering appears to now be housed at: analyticsacademy.withgoogle.com/
The starting course, Digital Analytics Fundamentals, is here:
analyticsacademy.withgoogle.com/course01
And has the following units:

Unit 1 - Course overview
Unit 2 - Getting started with digital analytics
Unit 3 - Understanding and using Google Analytics data
Unit 4 - Collecting actionable data with Google Analytics
Unit 5 - Navigating Google Analytics reports
Unit 6 - Navigating Conversions reports
Final assessment
Live Event #1 - Paul Muret & Justin Cutroni (video)
Live Event #1 - Paul Muret & Justin Cutroni (transcript)
Live Event #2 - Avinash Kaushik & Justin Cutroni (video)

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@Caterina187

Google Analytics in Depth: Goals and Funnels
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: How to make sense of analytics data? Are there any good resources out there for learning how to use analytics data? I'd like to learn how to take the data and apply it practically to

More posts by @Murray432

: Are the different types of SSL certificates a bit of a scam? I'm looking into getting a few SSL certificates for domains to cover the following: autodiscover.example.com remote.example.com www.example.com

: There are things you can look for. Is the dominant element on the page an iFrame? Is the response a 301/302 that takes you off-domain? (many squatters will simply 302 or 301 you to their

: Is there any benefit of Google Analytics asynchronous tracking code if it isn't placed in the ? I'd like to go to the asynchronous Google Analytics script, but I'd rather not have it in the

: Is it bad to develop against production data? I've always heard that it is bad practice to develop against production data and am currently in the process of moving to a Dev>Stage>Production

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