: Google, Amazon, PayPal, roll your own, Shopping Cart/Checkout option that doesn't put off potential customers? Google, Amazon, PayPal, roll your own. We have a custom coded online store with

@Kevin317

I don't think it's a good idea to send them to Amazon as they might find a cheaper merchant or even an item with better comments.

Using PayPal for payment and a cart that integrates fully into your website should be preferable in my eyes.

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@Murray432

You're going to get abandoned shopping carts nomatter what you do, but the best option is generally the one that fully integrates into your webpage.

You can still use PayPal's API with a roll-your-own (no experience with Amazon and Google as they don't offer services in my part of the world), so you can have the best of both worlds.

I doubt there's been too many people that have done iterative testing on their live sites though because changing the checkout is difficult and time consuming (and thus, expensive) for what may be little to no return.

Personally, wherever the budget allows, I always integrate the checkout experience into my own website (SSL's are cheap these days), whether it's with PayPal, SecurePay or another merchant service.

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